- Karina Macias, LADOT Bike Program Graphics Guru
2014 is a big year for the LADOT Bike Program identity! For the past 8 months we’ve been blessed with the ultra talented Karina Macias, our pro-bono consultant who designed new Bike Program stickers, spoke cards, and took the Bike Program graphic identity in an entirely new direction. The Bike Blog took a moment to sit down with this graphics mastermind to get to the bottom of her brilliant design strategy.
Bike Blog: Why #BikeLA?
Karina: “We wanted to create a community, within social networking, with people who ride their bicycle in LA. [#BikeLA] would be the easiest way for bicyclists to share their ideas and stories. This is the Bike Program’s way of identifying with them and building a community around bicycling.”
Bike Program Sticker by Karina Macias
Bike Blog: Why green?
Karina: “Bikes mean money… I mean, green is a comfortable…